Maximising customer engagement marketing with AI

How Adobe, Braze, Bloomreach, Optimove and CACI lead the way together

In today’s fast-paced digital world, customer engagement has evolved into a sophisticated science that requires real-time analysis and personalised interactions across multiple channels. Businesses are increasingly leveraging Artificial Intelligence (AI) to optimise these processes, ensuring that customers receive relevant, timely, and personalised communication at scale.

Leading the charge in AI-driven customer engagement are platforms such as Adobe, Braze, Bloomreach, and Optimove. Each provides distinct features to make customer engagement more efficient and impactful. At CACI, we work alongside these providers, helping organisations across all sectors to integrate and fully leverage the capabilities of these technologies.

Navigating the latest AI features, ensuring seamless data integration, and delivering hyper-personalisation can quickly become overwhelming—especially when marketing teams are already stretched. Knowing where to begin, or how best to align new capabilities with business objectives, often proves challenging without expert guidance.

That’s why below I share an overview of how these leading platforms are incorporating AI to shape the future of customer marketing—and how our team of MarTech experts can support you in effectively putting these powerful features into action.

Adobe: The power of Predictive Analytics with Sensei

Adobe’s suite of marketing solutions, particularly within the Adobe Experience Cloud, utilises AI to enhance customer journeys. At the heart of this is Adobe Sensei, Adobe’s AI and machine learning framework. Sensei powers several predictive analytics and personalisation features across Adobe’s platforms.

CACI can help you integrate Adobe Sensei with your existing marketing activities, enabling you to forecast customer behaviour, tailor content, and automate workflows. The result is a more personalised experience at scale for your customers, backed by the Adobe ecosystem’s powerful insights.

Braze: Real-Time optimisation with Intelligence Suite

Braze’s Intelligence Suite is a collection of AI-driven tools designed to make marketing more adaptive and responsive. Its Intelligent Channel feature automatically selects the best communication method based on customer behaviour, while Intelligent Timing determines the optimal time for engagement.

We can support you in adopting Braze by helping you configure Braze’s AI tools to match specific business objectives, ensuring that you maximise the return on investment in Braze. We will work closely with you to configure Braze’s AI tools, ensuring your multi-channel campaigns connect with customers in the right place, at the right time.

Bloomreach: Hyper-Personalisation with Bloomreach

Bloomreach combines commerce and marketing in one platform, with Bloomreach Engagement a leading player in AI-driven personalisation. Bloomreach Engagement in tandem with the commerce capabilities of Discovery continuously analyses customer intent and behaviour to adjust content and recommendations in real time.

We can assist you in seamlessly deploying Bloomreach Engagement, ensuring that the AI engine is fine-tuned to your unique needs. Through key data integrations we can enable you to create highly personalised digital experiences that improve conversion rates and customer engagement, leveraging Bloomreach’s AI to achieve fast, tangible results.

Optimove: Customer Data Platform meets AI with Optibot

Optimove’s Optibot is an AI-powered recommendation engine that helps marketers optimise their engagement strategies by providing actionable insights from customer data. It allows companies to predict customer behaviour, like churn or purchase intent, and adjust marketing tactics accordingly.

We can help you integrate Optimove and ensure you’re utilising Optibot’s AI-driven capabilities to their fullest potential. Through data analytics support and customer journey optimisation, we enable your organisation to fine-tune your outreach, engage customers more effectively, and enhance customer lifetime value through intelligent, data-driven marketing.

How CACI can help you to effectively apply AI tools

While each of these platforms offers powerful AI tools, integrating them into your organisation’s marketing efforts requires deep technical know-how and strategic insight.

We provide end-to-end support if you are looking to implement AI-driven marketing technologies. With a focus on data integration, customer journey mapping, and multi-channel engagement strategies, our team of experts will ensure that these AI tools align with your specific objectives and business model. Whether it’s implementing AI-powered personalisation, automating decision-making processes, or scaling customer communications, we’re here tohelp you get the most out of your investment in AI.

By partnering with us, you gain access to a wealth of knowledge in deploying these technologies effectively, along with ongoing support to continuously optimise AI-driven marketing initiatives. We empower your organisation to move beyond manual processes, enabling you to focus on strategic growth while delivering personalised, relevant customer experiences at scale.

How can you get ahead?

The future of customer engagement marketing lies in AI, and companies like Adobe, Braze, Bloomreach and Optimove are leading the charge with innovative tools that make marketing more efficient and impactful.

CACI’s role is to help you harness these platforms effectively, tailoring them to your specific objectives and ensuring you capitalise on AI’s potential for personalisation, automation, and meaningful customer connections.

Whether you’re already using AI features in your existing MarTech stack or considering new solutions, we can guide you towards maximum return on your technology spend. If you’d like to explore your options or unlock more value from your current set-up, please get in touch—our team is here to help you navigate the next steps.