Media & Publishing
Changing consumer lifestyles and advances in technology have steadily transformed the media and publishing industry. Most recently, the pace has accelerated as consumers turned to online channels for entertainment and trusted news sources. With so much to choose from, maintaining loyal customers is more challenging than ever.
Data driven marketing
These days, customers consume content at their leisure and on the go. Print media is viewed digitally rather than in physical publications; TV shows come via streaming apps rather than sitting down in front of a television at an allocated time. Consumers have access to more content than ever before, from more publishers, and they’re selecting and enjoying it at all hours, across multiple devices. So how do you keep them engaged?
The good news is that the increase in digital touchpoints brings you an abundance of behavioural data from your subscribers. Analysing this to drive your customer marketing is the secret of success in this highly competitive landscape.
At CACI, we’re experts in data driven marketing. By combining your wealth of subscriber behavioural data with our demographic insights and martech expertise, we can help you develop customer marketing strategies that deliver a really big impact.
Our expert team is here to help you develop your digital customer journeys. We’ll design them to maintain your current subscriber base and to grow it through personalised marketing initiatives. We take a deep dive into your customer data and campaigns to reveal opportunities to increase your reach and market share:
- Understand your overall campaign performance and the specific factors driving subscriber acquisition, using marketing attribution analysis
- Combine all your data touchpoints to create a Single Customer View that underpins personalised content recommendations
- Develop creative and innovative marketing communications that stand out from the competition
- Combine your customer data with our demographic insight to understand your customer
- Generate innovative multi-channel marketing campaigns that target new demographics and profitable lookalike subscribers
