How Agilysis use Acorn to improve road safety interventions & outcomes

Background

Agilysis is a transport safety consultancy specialising in road safety. There is a wealth of experience working with road safety and a company-wide mission of using data to inform road safety interventions and prevention strategies for casualty reduction and overall road awareness.

One of their key requirements is the ability to supply insights to road safety stakeholders about individuals involved in or exposed to different types of road risk in various local communities.

The Challenge

Agilysis had been using another socio-demographic profiling tool to convey the necessary demographic profiling insights for over a decade. However, as time progressed, two critical issues arose:

1. The tool’s provider wouldn’t allow Agilysis to view their socio-demographic profiling model at a low enough geographic level to make it as useful as needed.
2. Agilysis was unable to expose all the available variables to their stakeholders due to license holder restrictions. This particularly affected their road safety stakeholders who generally work for local authorities and police forces.

The Solution

Agilysis began using CACI’s geodemographic segmentation, Acorn, to enhance the calibre of their road safety intervention design and deliver precise, robust results to stakeholders.

“What made Acorn an attractive product from our point of view is that those restrictions were reduced,” Bruce Walton, Technical Director at Agilysis, explained. “We were allowed to expose the kinds of information that are particularly relevant to our stakeholders. We’ve been able to make that available to our stakeholders and therefore sharpen the focus of the information that we are able to give them.”

The business dissected the available list of all the metrics, identifying those which felt most useful, easiest and relevant to understand and apply to the individual forces policing strategy.

By leveraging these insights, Agilysis can better understand the likely propensity of an individual Acorn type to partake in various acts of travel, walking and cycling, a key priority of many road safety stakeholders nowadays.

Read the case study

For more detail on how Agilysis are leveraging Acorn, and what the organisation plans to do next, read the full story here.

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