A data-driven approach to successful franchise and equity growth for a Quick Service Restaurant business

Highlights

• Evidence-based opportunity mapping
• Regional, local and site performance modelling
• Bespoke dashboard and data model
• Blended geodemographic and sector-specific datasets
• Strategic data partnership for sustainable, accelerated franchise growth

About Chopstix

Chopstix has been boxing noodles on high streets, in shopping centres and in motorway service stations for over 20 years. With nearly 100 outlets and big plans for growth, Chopstix aims to be the UK’s No. 1 Asian inspired quick serve noodle bar. The brand’s mission is to excite customers with great service, great stores and most importantly, great food.

The Challenge

Define and prioritise national, regional and local opportunities for new outlets

Chopstix has an ambitious plan to grow through equity store development and franchising.

 Sumit explains

We wanted a location strategy partner, because of our franchise expansion goals. We needed to understand where the best opportunities lie in the UK, so we can attract successful franchisees.

Sumit Devi, Franchise Manager

The Solution

A bespoke data dashboard using a wide range of performance factors

CACI built a dashboard model using a range of variables based on CACI geodemographic data to explain Chopstix outlets’ relative performance and sales potential. The model uses environmental and market factors drawn from CACI’s Acorn, Leisure Footprint (CACI’s bespoke leisure catchment model), Local Footprint model and competitor location datasets, along with Chopstix’ internal financial data.

Sumit explains

We use the PowerBI dashboard as soon as we start engaging franchisees about specific regions. We can show them the opportunity at national, regional and trade zone level on maps. Within each area, we rank potential shopping centre and high street locations by expected turnover and growth, so franchisees can see where to focus and prioritise their launches to support accelerated growth and ROI.

Sumit Devi, Franchise Manager

The Benefits

Sustainable growth through investment and franchising

Aaron explains “Our growth model dashboard is a differentiator in our franchising market. It gives us a common understanding with franchisees of the available opportunity. Trust and transparency are key. We don’t have to spend time arguing about targets – instead, we work together using reliable catchment and market information to make plans with lower risk and higher rewards for everyone. Franchisees can push forward with growth, with confidence, and we increase our UK market share more quickly.

Aaron concludes:

It’s a win-win.

Aaron Moore-Saxton, Franchise Director

Find out more

Please view the full customer story here. If you want to learn more or have any questions please get in touch with us.