Wellbeing Acorn

Unrivalled insights into the health & wellbeing of customers & residents 

Wellbeing Acorn is a powerful consumer classification tool that segments the UK population into two levels, comprising five groups and 25 types at postcode level, each with its own purpose. Through Wellbeing Acorn, demographics, social, health and wellbeing characteristics can be analysed. 

Group is the higher level, offering a comprehensive overview of wellbeing that illustrates the overall health distribution. Type is more granular and can therefore be used for tactical campaign selections, targeting and reporting. It can also be used to drill into finer details within a cohort of customers to better understand their demographic, lifestyle and health characteristics. By categorising every postcode in the UK, the factors influencing health and wellbeing needs of neighbourhoods can be granularly understood and quantified. 

Leveraging Wellbeing Acorn offers an understanding into the health issues faced by local communities to effectively target health improvement activities. Consumers’ attributes are described across a variety of factors, including: 

• Medical conditions
• Health
• Wellbeing  
• Health participation

Deliver improved services & propositions 

With its wide range of data sources and focus on health and wellbeing, Wellbeing Acorn is a key segmentation for deepening the understanding of consumers’ requirements across the public and private sectors.  

For public sector organisations such as central and local government, the NHS and emergency services, Wellbeing Acorn helps identify health issues within communities to improve patient care and outcomes or identify vulnerable populations where efforts should be prioritised.   

In the private sector, Wellbeing Acorn can assist pharmaceutical companies and financial services in understanding user needs to better target products and services.