Wellbeing Acorn
The health and wellbeing classification
Wellbeing Acorn is a powerful geodemographic classification that segments the UK population by postcode. By analysing demographic data, social factors, health and wellbeing characteristics, it provides a comprehensive understanding of the population’s wellbeing across the country.
Wellbeing Acorn enables you to make informed decisions to assist your planning and outreach strategies by painting a detailed picture of the people living in an area, region, or using your services. Designed to aid the planning and delivery of services and healthcare messages to different community groups, Wellbeing Acorn can be used to identify segments of the population who are at the most risk of particular conditions, due to either behavioural or demographic factors. It can then be used to help target interventions towards these identified segments of the population.
Wellbeing Acorn is used by organisations across both private and public sectors to understand the demographic, lifestyle, health and behavioural characteristics. Insights drawn from the datasets help inform decision-making associated with prioritising and delivering services to vulnerable and at-risk groups across the community.
Resources
Download Wellbeing Acorn product sheetSpeak with us for further information on Wellbeing Acorn, and how it can help you understand customers and service users to pursue public good.
Understand your customers
Wellbeing Acorn can be used to profile cohorts of customers, residents or service users painting a detailed picture of the dominant segments within the communities you serve. This insight will allow you to understand demographic, lifestyle and behavioural characteristics which influence the health and wellbeing needs of neighbourhoods.
Wellbeing Acorn provides users with an understanding of their communities in accordance with their health and wellbeing needs. The insight provided will easily help you to identify those most at-risk and vulnerable residents, enabling you to assess need and demand, prioritise delivery of services and plan your comms and engagement strategy. Furthermore, it will act as an evidence base for decision-making and implementing targeted interventions or improvement strategies.
