Datasets
Ocean
A dynamic database of the UK population with hundreds of attributes characterising at an individual level within a household
Ocean provides characteristics and insights at individual level within a household that can be applied to your customers. Through this, your marketing initiatives can be redefined to help acquire new customers.
Struggling to understand customers at an individual level?
With 700+ variables across
35+ categories, Ocean offers robust insights into customers and prospects.
Need to strengthen personas & segmentation?
Through the creation of detailed pen portraits of customers, Ocean amplifies persona development and segmentation.
Unaware of how to identify growth opportunities in the market?
Customer-centric marketing strategies, tailored communication and effective market sizing is made possible through Ocean.
Comprehensive view of the UK population
Ocean provides demographic, digital, lifestyle and attitudinal characteristics and insights at individual level within a household.
By combining data from a range of sources including, research surveys, open data, government data and more, Ocean generates a comprehensive picture of the UK population that can be applied to your own customers.
These insights can help you refine your marketing and communication strategies, proposition and customer profile development, UK market understanding and new customer acquisition.
Customer segmentation and application simplified
Using Pen Portraits, you’ll gain accurate consumer profiling data to produce customer-centric marketing, enhance your understanding of your customers’ lifestyles, characteristics and behaviours, create pen portraits of your customers and grow your business through effective segmentation.
By creating Pen Portraits—otherwise known as customer personas—you’ll generate descriptions and representations of your ideal customers and understand their needs, behaviours and desires to target them effectively.
Unrivaled customer insights, profiles and transactional information
Develop customer insights
Ocean can be an input to pen portraits to develop detailed personas of customer segments.
Tailor customer communications
Ocean is ideal for profiling cohorts of customers, providing insight that helps tailor marketing communications and messaging that resonates with prospective customers.
Improve proposition development
Consistent targeting strategies can be driven across offline and digital channels and key database information that may be missing can be infilled.
Create propensity models
Appending Ocean’s attributes to your consumers can transform your segmentation and propensity models. This improves their accuracy for cross or up sell, churn and response models and retention applications.
Discover lookalike audiences
By having access to consumer data covering a range of useful variables on shopping, technology, finance and social networking attitudes and behaviours, you can identify and profile lookalike audiences for prospecting with offline and digital advertising.
Market sizing
Ocean provides a view of the overall UK population, making the data extremely useful when considering market sizing for your product or service.
See us in action
Helping South West Water work towards eradicating water poverty through Ocean
Uncover South West Water’s process of building a model combining their own customer data with CACI’s Ocean data to determine water bills at property level, forecast costs and future outcomes to work towards achieving their ambition of eradicating water poverty.
See us in action
Using machine learning techniques to increase revenue, conversions and engagement for DFS
Explore how CACI’s hosting of DFS’ customer database gleaned insights to support customer understanding and location strategy via segmentation, machine learning models, communications strategy, store catchments and digital targeting algorithms.
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