Datasets
Household Acorn
Household level geodemographic segmentation of the UK’s population
Household Acorn is part of CACI’s Acorn family, segmenting the UK’s population at a household level. It analyses social factors and population behaviours for an in-depth understanding of the different types of households and the people within them.
Struggling to identify and target customers or residents?
Identify and granularly understand customers or residents at a household level to more effectively target and provide them with the appropriate assistance.
Unclear of the best methods of interacting with or delivering services to customers or residents?
Devise enhanced communication and engagement strategies that will help you prioritise and deliver services that meet the needs of various populations.
Understand the characteristics of individual households
Household Acorn is a geodemographic segmentation of the UK’s population at household level. It segments households into 12 groups and 59 types, describing households on each street. By providing a detailed understanding of the characteristics of households across the UK, it enables strategies across all service functions to be defined and delivered.
Through an analysis of significant social factors and population behaviours, Household Acorn information is precise and granular, enabling an unmatched perspective into the various types of households and the people within them.
Attributing households to understand their daily lives
To better understand people and families, Household Acorn describes attributes of their daily life such as:
- Income or reliance on benefits
- Degree of health, wellbeing and happiness
- Digital behaviour
- Preferred communication channels
- Circumstances of the immediate neighbourhood
- Financial circumstances and difficulties
- Leisure and shopping behaviours
These attributes help illustrate how people interact with organisations, their relationships with service providers and communication preferences, as the rise of digital technologies and economic pressures are reflected in their lifestyles, behaviours and socioeconomics
Making the delivery of household-level consumer strategies possible
Enhance service delivery through enhanced household knowledge
Through Household Acorn, local demands for products and services can be assessed to effectively prioritise resources. Customers or residents can also be benchmarked by the underlying population or households to improve service delivery.
Augmented campaigns & interventions
Household Acorn bolsters the creation of more targeted campaigns and interventions that will reach and resonate with the necessary customers or residents.
Security, accuracy & usability ensured
Household Acorn is updated yearly with the latest data available. Built by a dedicated team of statisticians with over 100 years of experience in developing segmentation, it uses over 1.1 billion data items from newly available sources to enhance standard outputs and continuously improve accuracy and usability.
See Household Acorn in action
How the Scottish Fire and Rescue Service identify safety risks through CACI’s consumer segmentation tools
Discover how CACI’s Acorn and Household Acorn consumer segmentation tools helped Scottish Fire and Rescue Service leverage targeted insights to enhance fire safety planning and responses.
Want to know more about us?
Related datasets
Acorn
Understanding your audience through a geodemographic segmentation of the UK’s population.
Fresco
The UK’s leading consumer finance classification, data profiling & marketing segmentation.
Ocean
The UK’s leading consumer finance classification, data profiling & marketing segmentation.
Paycheck
Household income estimates for every postcode in the UK.
Paycheck Disposable Income
Granular insight into household disposable income for every UK postcode
Wellbeing Acorn
Unique consumer health & wellbeing segmentation