Dataset
Grocery Footprint
Assessing catchments and spend potential for grocery stores
Grocery Footprint defines the catchments and spend potential for grocery stores across the UK, equipping users with transformative insights into the projected trading potential of each store.
Unable to determine where people come from to visit your grocery store?
Describe who, what, where, when and why people interact with grocery stores by understanding how your catchment interacts with that of a competitor.
Struggling to gain insights into sales opportunities within grocery stores?
Understand sales opportunities and gain unparalleled insight into the dynamics of each grocery store based on the spending power of those who live in the catchment.
Detailed understanding of grocery shoppers and catchments
Grocery Footprint is built using sophisticated AI and machine-learning techniques and defines the catchments and estimated market share for grocery stores and supermarkets in the UK with a sales area of over three thousand square feet. It reflects the local road network, individual location, demographic preferences and strength of competing stores.
Built using CACI’s Grocery List and Expenditure Estimates, it matches the overall size of the grocery market (including non-food sales and internet sales) implicitly in the model. As consumers have different choices, the model predicts the varying choices consumers have when it comes to their likely spend and where, with considering factors including store fascia (brand), size, drive time and shopper demographics.
Defining catchments to predict grocery expenditure
Grocery Footprint covers all major supermarket brands, including discounters. Catchments are defined and estimated market share is predicted for each store, depending on the amount of money available in the catchment.
Analyse the impact that consumer spending has on the grocery market
Size-based site valuation
Through Grocery Footprint, you can supplement rent review analysis with information defining the likely value of a site to a specific grocer and understand the size of catchments and spend for a location.
Expenditure
Grocery Footprint allows you to estimate available expenditure in each area for residential populations, with internet sales and online spend included in the model.
Demographic decision-making
Grocery Footprint ensures you understand the demographic composition of shoppers at store level to stock the necessary product range and strategise promotional activity effectively. It also lays the groundwork for understanding how attractive grocery stores will be to customers in an area.
Market share & performance
With Grocery Footprint, you can target marketing campaigns more effectively by understanding the catchment extent and likely market share at a local level. You can also estimate the potential for new stores and the potential impact of change across the retail grocery network to ensure you react effectively or model ‘what-if’ scenarios. Leakage to convenience stores is also provided in terms of total market share by geographical area.
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