Location Dynamics – Grocery Footprint

Grocery Footprint defines catchments for large grocery stores and supermarkets, reflecting the local road network, individual location, demographic preferences, and strength of competing stores.

As consumers have different choices, the model predicts what they are likely to spend and where, considering store fascia (brand), size, drive time and shopper demographics. Grocery Footprint is built using CACI’s Grocery List and Expenditure Estimates, weighted to match the overall size of the grocery market, including non-food sales and internet sales implicitly in the model.

Detailed understanding of your shoppers and catchments

Grocery Footprint is suitable for a range of use cases,

• Target marketing campaigns more effectively by understanding the catchment extent and likely market share at a local level.
• Understand the demographic makeup of shoppers at store level to ensure the right product range and promotional activity is in place.
• Estimate the relative potential for new stores.
• Assess the impact of change across the retail grocery network; new stores, refits and fascia change to ensure you react effectively.
• Supplement rent review analysis with information defining the likely value of a site to a specific grocer.
• Model ‘what-if’ scenarios for potential changes in the market

Our Add Ons

In addition to Grocery footprint, the following Location Dynamics add-ons can help you with specific and more granular insights,

• Grocery List: Grocery List provides a list of all supermarkets and convenience premises in the UK