Consumer and Demographic Data Archives - Page 3 of 8

Travel spend behaviours that will redefine your customer strategies

Posted on: 3 November 2023

In our previous blog, we explored some of the most common challenges that have arisen in the travel sector in 2023 and how you can leverage digital marketing and personalisation to tackle them.

In an era where the Cost of Living is placing pressure on consumers’ budgets, the significance of precise, targeted marketing and aligned messaging cannot be overstated. Moving towards the end of the year and the holiday-booking surge that happens in January, marketers will need to be aware of timely shifts in behaviour and expectations to capitalise on customer intent at the right times.

Through our recent Cost of Living consumer survey, we have identified important shifts in travel spending habits that will influence the January booking window, and have pinpointed the demographic groups experiencing the most significant adjustments:

Travellers are more frugal than they were, but still want the best experience they can afford
Travellers will spend more time than usual researching to try and find the best the value options
Travellers may be more sceptical about convenient booking options and package deals still offering the best available value
Solo travellers, travellers without children and families are all being hit differently, and will therefore have different needs and expectations when it comes to researching and booking.

Despite these shifts, there are still plenty of opportunities for travel businesses to keep customers interested in going away. Below we have detailed some of the tactics that can help:

Consumers’ travel spending will continue—with exceptions

Many travellers may have set expectations in their minds around what a ‘good trip’ looks like, such as having to be a certain distance away or for a minimum number of days. Our findings concluded that despite the ongoing Cost of Living crisis, holidays remain a priority for consumers of all ages, and they are determined to find ways to make them happen.

In fact, 57% of consumers surveyed have or will be making changes to their holiday habits to save money and get more for their money.

Respondents expect to cut their expenditure on their next holiday, with 45% saying they will either find a cheaper destination, travel option, accommodation, do fewer activities or simply reduce their trip length. Which means that they will most likely spend more time researching their holidays and trips. Equally, this may affect the package holiday market as consumers compose their own holidays by booking their own flights, hotels and transfers.

The most affluent Acorn demographic groups expect to cut their holiday expenditure in this way more than other groups, as do millennials and Gen Z respondents. 22% of respondents are also taking fewer breaks compared to previous years.

To continue to encourage travellers to go away, travel businesses will need to shift the focus from larger packages and holidays and instead start spotlighting the benefits of closer destinations and shorter trips or weekend getaways. Their focus language will need to be around ‘doing more with less’ to ensure travellers continue to see the value in getting away no matter the length of holiday. Travel businesses can promote this throughout the year as well, as shorter breaks are far more flexible and can happen at any time.

Gen Z are spending the least on travel this year

Younger holidaymakers—particularly Gen Z— appear to want to spend as little as possible to keep travelling this year.

When it comes to cheaper destinations and accommodation, more than 1 in 5 respondents of younger age groups have opted for these. Younger men surveyed are particularly determined to continue to take breaks as they have before. Just 14% of Gen Z men expect to take fewer breaks compared with previous years, yet that rate more than doubles among Gen Z women, 29% of whom reported that expectation.

To combat this, travel businesses that speak directly to traveller concerns around value will build their trust in the options they’re being presented with. For travellers that are wary of costs and will expect to be researching for longer periods of time to seek the best value, curated options and direct, value-based messaging will help to make their concerns feel acknowledged and will offer a faster and more convenient option for them to browse.

Family holidays are being cut…

Respondents that have children appear to be affected to a greater extent than those without. The appeal of cheaper destinations rises from 14% among those without children to 24% among those with under 18s in their household. Bearing this in mind, more price-sensitive families can be a stronger focus for value-based messaging and cheaper travel options from travel businesses.

…while solo travellers are on the rise

The results show that independently living, single travellers are taking the most advantage of getting away on holiday this year. In fact, rates of those cutting back on holiday expenditure are nearly 1/3 lower among those who live alone. This includes reducing spend in other areas to make room for travel and shortening the length of trips compared to previous years. To maintain interest across all pricing options, travel businesses should target more expensive and premium options towards solo and non-children couples.

How can CACI help?

As a trusted partner to major brands within the travel industry, our team is highly experienced in supporting strategic targeting by leveraging the necessary data and technology to understand customers and their behaviours as innately as possible and being able to design marketing strategies to target these groups.

CACI partners with global brands to harness and enhance customer data, enabling them to identify and prioritise the most valuable customers. Insights are then activated through strategic CRM initiatives and acquisition strategies, ensuring targeting is precise and relevant. This approach is pivotal for brands seeking to align their products with consumer needs and foster long-lasting brand loyalty, repeat bookings and maximising share of wallet.

To find out how we can support your business strategies or operations by enhancing your customer understanding, or to find out more about the products and services we offer, please get in touch.

Read blog 1 from our travel series: Travel sector hurdles and the promise of digital marketing and personalisation

Leveraging data to underpin your Sustainability strategy

Posted on: 16 October 2023

Ever since helping an automotive client launch their first all-electric vehicle into the UK a few years ago, I’ve had a growing interest in sustainability and the environment. Now, as part of CACI’s internal working group on Climate Change and Decarbonisation, I’m involved in several exciting initiatives where CACI is using data to drive sustainability.

Everyone has a role to play

Climate change and what governments, brands and individuals are doing about it has become a constant in the news cycle and data is proving to be a powerful asset in identifying and meeting key sustainability targets.

Governments need to support their communities

At a local level, governments must understand their communities and provide support via adequate infrastructure. For example, councils are already working with a wide range of data to understand demand and develop strategies for residential EV charging points. Working with CACI means that council-held data can be enhanced through consumer and geospatial data to further define community needs for EV infrastructure or even green space development.

Strong brands are those taking environmental responsibility

The last five to ten years has seen the rise of new, innovative brands that are disrupting their industries. Among my favourites are a company using flexible solar cells to create solar powered remote controls and headphones, and a packaging company being recognised by Prince William and the Earthshot Prize for using seaweed to replace plastics in food takeaways and hospitality.

In more traditional industries, environmental responsibility is arguably even more important if we are to have a sustainable future. B-Corp certification is a widely recognised way of measuring a company’s social and environmental impact, and being certified tells consumers a company is serious about their commitments. The CDP (Carbon Disclosure Project) is a not-for-profit charity that enables companies to disclose and take accountability for their environmental impacts – a key first step in positive action – something many of our clients are signed up to.

Away from these more well-known programmes, we’re working with clients who have clearly stated environmental goals of their own and who understand that all departments have a responsibility. This includes Facilities Management assessing how to cut energy consumption, Logistics optimising their routing to reduce CO2 emissions, and Marketing implementing paperless processes and better segmentation to make communications more efficient.

Individuals support net zero goals

A survey by CACI at the beginning of September shows that 84% of consumers support the government’s goal of achieving net zero by 2050. Consumers are actively looking for brands that have strong environmental policies, with half of respondents seeking brands that set their own, earlier net zero targets.

Fig. 1 Support for Net Zero goals from CACI State of the Nation Update consumer survey (September 2023)

How CACI is making a difference

Data is at the heart of everything we do at CACI, and we’re encouraged to think of innovative ways to use it. One example is Ocean, a database of the UK population containing over 600 attributes across demographic, digital and attitudinal characteristics. Our Green Lifestyle attributes include attitudes to recycling, reducing energy use and dietary choices, and can be used to profile and understand your customers’ attitudes to inform targeting audiences and messaging.

Further evolving this, we’ve developed an ESG score, that drills deeper into Environmental, Social and Governance issues and can help brands gauge which customers are likely to pay a premium for sustainable products and services.

Fig. 2 Example Environmental Score pen portrait

In addition to these attitudinal variables, we’ve been looking at carbon emissions and developing innovative ideas and solutions that include:

Carbon footprint of Household and Travel: Identifying and measuring the impact of consumer behavioural choices on carbon emission. This will help consumers understand their impact (based on property, travel and consumption) and improve local governments’ understanding of their communities.

Carbon footprint of Fulfilment: Helping commercial property owners and retailers assess the carbon impact of acquiring customers and fulfilling orders. This could be used to inform parking, EV charging infrastructure and determine whether click & collect is better than delivery.

Carbon footprint of Logistics: Evolving CACI’s Pin Routes route optimisation software to support the electrification of fleet and distribution services. Our algorithms help reduce mileage, vehicle count and CO2 emissions, cutting valuable costs and reducing your carbon footprint.

Carbon footprint of Marketing: Measuring the carbon emissions from different marketing campaigns and channels to enhance businesses’ understanding of their environmental impact. This enables marketing teams to balance sustainability with sales and optimise campaign strategies to improve both.

CACI is registered to the Social Value Portal and is actively working towards achieving social and environmental goals aligned to the National TOMs framework.

We’re passionate about using data and technology to create more sustainable businesses, so if you’d like to discuss how we can help you, please get in touch.

Travel sector hurdles and the promise of digital marketing and personalisation

Posted on: 9 October 2023

The travel sector has faced turbulence over the past few years. From the devastating impact of the COVID-19 pandemic, to the cost of living crisis and ever-changing travel norms, the sector finds itself navigating a host of challenges.

A holiday purchase is often one of the largest purchases that a family will make in a year, with an average UK family spending roughly £4,000 per annum. With ever-inflating costs and even higher customer expectations, providing an exceptional customer experience is critical to your long-term success.

In this blog series for the travel sector, we will be exploring how you can harness the power of data and modern marketing technology capabilities to overcome and even exploit these challenges.

What are the most common issues in the travel sector in 2023?

Changed travel behaviour

The aftermath of the COVID-19 pandemic and the cost of living crisis have left their mark on the travel sector. Travellers are more cautious, often opting for cheaper domestic or localised trips over international adventures. Health and safety have become paramount, leading to a new set of expectations from travel providers.

In fact, 25–34-year-olds were reluctant to make holiday plans this year, instead waiting to see how the cost of living crisis evolved.

Moreover, ¼ of those aged 55+ made no plans to travel this year.

With different demographic groups approaching their holiday planning in different ways, applying the right segmentation techniques to target those who are most likely to travel is crucial.

Environmental concerns

There’s also a growing call for sustainable travel. Tourists and travellers are more eco-conscious than ever, wanting to reduce their carbon footprint and seeking eco-friendly options. The consideration of travelling sustainably is especially a factor for 18–24-year-olds, where 22% say this is important to them.

Over-tourism

Popular destinations from Venice to Bali faced issues of over-tourism, where local ecosystems and infrastructures have become overwhelmed.

Complex travel policies

With countries having their own quarantine measures, vaccine mandates and travel advisories, there’s an increasing complexity in international travel logistics.

Trust deficit

After numerous flight cancellations (UK flight cancellations are up 39% in 2023!), changing regulations, strike disruptions and refund issues during peak pandemic times, travellers are more sceptical about committing to bookings.

How can digital marketing & personalisation save the travel sector?

Digital marketing and personalisation have emerged as two tools that can address several of these issues:

Tailored travel options

Through advanced AI and lifestyle and behavioural data analytics, travel companies can now provide tailored packages and ancillaries for individuals. If a user has shown interest in eco-friendly destinations or prefers secluded spots, personalisation and decisioning tools can offer suggestions accordingly. This not only enhances user experience, but can also divert traffic from over-crowded tourist spots.

Building trust through transparency

Customer Experience Platforms (CEPs) like Adobe Journey Optimiser and Braze can provide customers with real-time updates on disruption, travel policies, health and safety measures and reviews. An informed traveller is a happier traveller. That happiness will lead to greater trust, and an increased likelihood of future bookings.

Educative marketing: Digital and content-rich campaigns focused on educating tourists about the importance of sustainable travel can be instrumental. From tips on how to be a responsible traveller to highlighting the less-explored destinations, digital content can shape travel behaviours. It’s worth noting that according to our recent Cost of Living consumer survey, 17% of people believe that they will do most of their travel via sustainable methods by 2030.
Feedback mechanisms: Personalised feedback options and rapid data ingestion help companies understand the unique needs of each traveller, leading to improved offerings around ancillaries, personalised and targeted to the right customers via mobile channels, making holiday purchases easier.
Loyalty programmes & retargeting: CDPs and data-driven marketing allows travel companies to launch personalised loyalty programmes. With retargeting strategies, companies can re-engage potential customers, offering them custom deals based on their search and booking history.

Despite the many challenges faced by the travel sector in 2023, the digital and data tech revolution offers an array of solutions. By adopting well-planned digital marketing and data-driven personalisation, the sector can not only provide enhanced customer experiences, but also address broader issues such as over-tourism and environmental concerns. It’s a transformative era, and travel companies at the forefront of these digital innovations are poised to chart a smoother course ahead.

How can CACI help?

CACI is already a trusted partner to major brands within the travel industry, developing strategic customer journeys to increase frequency of bookings and ancillaries’ revenue through the effective use of data, technology and targeted marketing.

If you would like to discuss your needs in any of these areas, or to find out more about the products and services we offer, please get in touch.

Read blog 2 from our travel series: Travel spend behaviours that will redefine your customer strategies

Dimensions Suite

How the Cost of Living will further squeeze the least affluent

Posted on: 3 October 2023

In our latest Cost of Living Podcast, we examine how expectations around missing payments are doubled among the least affluent demographic category in the coming months, with concerns around paying utility bills affecting nearly one in five households within the Low-Income Living category.

How we drew these conclusions using our Cost of Living survey

CACI’s recurrent Cost of Living survey has revealed particular concern among this group, who cite their likelihood to miss payments on rent, council tax and utility bills as impacts of the rising cost of living. Where 11% of the UK population fear missing payments on utility bills in the coming months, that figure rises to 18% among those households with the lowest incomes. Unlike other demographic groups, this figure outranks their expectations of going overdrawn or using credit cards to fund or defer payments.

Every three months, we ask a nationally representative sample of 2,000 UK adults a series of themed questions around the Cost of Living, their challenges, plans, behaviours and expectations. CACI has been conducting this research since the height of the Covid pandemic, establishing a series of trackers that monitor feelings towards the Cost of Living, the impacts this is having and how their activities are changing. At CACI, we utilise the power of our demographic segmentation, Acorn, to inform brands about how these changes will influence the way consumers are behaving.

Cost of Living Podcast – Part One: How consumers are reacting & adapting to living costs

Part one of our special two-part podcast focuses on the latest changes in sentiment around living costs, the rising use of foodbanks and how Gen Z have been able to avoid cost-cutting measures on the scale as the older generations. Our hosts, Paul Langston and Hannah Smith, react to the findings, including how housing situations may develop as tenants in particular become priced out of their current rentals.

Cost of Living Podcast – Part Two: Impact of living costs on mental health, travel & brand orientation

Part two moves on to consider the knock-on impacts of the continued strain on mental health, changes to the way that we are taking holidays and how consumers are turning to brands to lead on Net Zero goals.

If you’d like to find out more or subscribe to our monthly podcast and receive all of our Cost of Living analysis as it’s published, you can sign-up here.

How Transport for Greater Manchester increased value from data to understand the people behind travel patterns

Posted on: 19 September 2023

The challenge

Increase the proportion of journeys made by active travel and public transport
Understand variations in the customer profile across different modes of travel, and specific Bus, Metrolink, and cycle routes
Understand barriers to take-up for different user groups (e.g. geographic location, affordability)
Identify appropriate ways to engage with existing customers and target new users

The solution

To overcome these challenges, Transport for Greater Manchester partnered with CACI on the following solutions:

Use Acorn Postcode, Workforce Acorn, Paycheck, and Retail Footprint to enhance their own datasets, including survey data (at the sampling, weighting and analysis stages)
Use with GIS systems to identify spatial patterns and trends
Postcode-level analysis provides a granular understanding that allows for targeted intervention

The benefits

“CACI’s Acorn, Acorn knowledge base and supporting products (Paycheck, Retail Footprint), used in combination with our own datasets, increase the value we can get from our data and help us to understand in more depth the people behind the travel patterns.”

Rosalind O’Driscoll, Head of Policy Insight and Public Affairs – Transport for Greater Manchester

Read the case study

You can access and download the full case study here. If you have any questions or want to learn more about CACI’s solutions, please get in touch with us.

How geodemographic insights have improved Bedfordshire Fire & Rescue’s understanding of community risk

Posted on:

The challenge

Improve understanding of current and emerging community risk
Identification of households most likely to have a fire
Ensure preventative approach is risk-based and efficient

The solution

Utilise the social and demographic insights accessed via CACI’s Acorn to enhance the understanding of risk and vulnerability within Bedfordshire
Tailor engagement to maximise the impact on those most at risk
Data-driven methodology ensures resources are targeted effectively and efficiently

The benefits

“By working alongside our CACI colleagues we have been able to enhance our risk-based, person-centred approach to identify and target those that most need our help. Acorn data allows us to understand the different needs of the communities we serve, as a result we can assure ourselves that our approach is both efficient and effective.”

Rob Hulatt, Group Commander Prevention – Bedfordshire Fire and Rescue Service

Read the case study

You can access and download the full case study here. If you have any questions or want to learn more about CACI’s solutions, please get in touch with us.

How CACI can help housing associations navigate the Social Housing Regulation Act

Posted on: 22 August 2023

On 20 July, the Social Housing Regulation Act received Royal Assent to become law. This places the social housing sector under increased scrutiny and introduces wide-ranging implications for how housing associations operate. The Act will:

Hold social housing providers responsible for new consumer standards, empowering tenants to provide the regulator stronger powers to hold landlords accountable.
Offer powers to the regulator to issue unlimited fines to rogue social landlords, creating a new risk for housing associations to manage customer engagement.
Enforce a closer working relationship between the ombudsman and the regulator. The ombudsman has emphasised the need for improved knowledge and information management across the sector and can enforce its recommendations more effectively through significant fines.

What transformational changes will housing associations need to consider implementing?

Housing Associations have several operational touchpoints with customers, ranging from complaints, repairs, arrears teams and beyond. This means that data and information are siloed across housing associations, prohibiting organisations from effectively engaging with customers or meeting their needs and falling foul to the new laws.

Housing associations will need to improve data quality across customers and assets to meet these new standards set by the regulator and avoid fines. A complete, up-to-date and actionable view of customers will be essential to effectively engage with them.

How can CACI help?

CACI can support on these key first steps for housing associations. Our work with housing associations has revealed that they are experiencing issues across the board with siloed data, gaps in customer data and complications with data foundations.

CACI can drive value for housing associations and help them become compliant with new regulations through various methods of support, including:

Assessing risks, reviewing and transforming data management in line with Knowledge and Information Management: We provide the data foundations in line with new regulations and recommendations to reduce your data risks and conduct thorough data quality and architecture assessments to do so.
Recommending technology and data roadmaps: We offer insight into the best platforms, the processes needed to adapt to support data quality initiatives for your housing association to manage data and drive value across the organisation. This will help you achieve a single, unified view of residents in the community.
Understanding customers and assets: Our wealth of consumer and asset data supplies deeper insight into customers’ demographic, vulnerability and lifestyle variables, while asset and place-based data enhance your understanding of your homes and community.
Activating actionable and accurate insights: Tailor your propositions and engagement by building a profile of customers according to key organisational issues such as complaints and arrears. Our trusted asset and consumer insights will help you offer the right services to the right people, reducing cost and resources while supporting your customers.
Driving value to improve customer satisfaction: An embedded data strategy that will improve outcomes for your customers by harnessing the power of analyses and spatial platforms.

What’s next?

CACI will be leading roundtables for housing associations to discuss approaches and best practices for data quality and insights. These sessions will offer a platform to share challenges and resources on meeting the new standards to ensure that housing associations deliver more value and improved outcomes for customers.

Please reach out to Tom Clarke or Gina Bryden for further information.

Enhancing estate strategies in the UK & Europe by using Acorn & Retail Markets

Posted on: 3 July 2023

Background:

This prominent global apparel and home goods retailer, with decades in operation and hundreds of stores in the UK, Europe and worldwide, was seeking new site locations to bolster their European planning strategy. They quickly realised that they would need to gain access to secure and reliable data in order to better understand their customer demographic profiles to inform their location planning strategy and optimise their store network.

Challenge:

The ability to leverage precise data would help the business combat several challenges, including:

Accurately predicting core and secondary catchments for new site locations
Building up a profile of customers in the business’ existing catchments
Identifying gaps in the market, even with a high amount of existing coverage
Exploring new markets and determining the suitability of new site locations

Solution:

With a necessity of acquiring robust data that would support an initial estate strategy for the UK, the retailer chose to licence Acorn and Retail Market data. Their reliability and comprehensive coverage of the UK, high levels of detail across population profiles that supply detailed insights into new site locations, the confidence of working with a provider that would provide accurate and up-to-date sociodemographic data and the ongoing support and consultancy that CACI would provide along the way made the licencing decision an easy one.

Acorn’s breakdown of each postcode sector highly supported catchment planning by supplying innate insight into the demographics of the population within the business’ predicted catchments. It allowed the business to generate catchments and choropleth maps showing the distribution of people in varying Acorn groups. This enhanced their understanding of the affluence and economic activity of larger areas and in detail at postcode sector level.

Retail Markets data also helped the business understand the shopping population rather than just the population of the town. This indicated how large the catchment areas should be and how far people would travel to visit certain shopping destinations. It also provided a ranking and index value to illustrate the popularity and competition amongst various shopping and retail parks across Europe.

Results:

Through CACI’s data and consultancy, the business successfully planned for their European store openings. The geodemographic data providing in-depth insight used for board report presentations to get sign-off on new stores.
The business’ access to Retail Markets data continues to support their growth and their ability to identify any gaps in the market.

Outcomes/Future:

The retailer is keen to continue partnering with CACI to ensure ongoing success with their European operation plans. They are confident that CACI will help them further explore new markets as they continue to grow, and that CACI will continue to review and support any necessary strategic adaptations as technology and the retail market evolve.

For more information, get in touch and one of our data experts will happily arrange a time to talk.

How Consumer Duty compliance is changing client communications

Posted on: 15 June 2023

How is Consumer Duty compliance affecting client communications?

Consumer Duty is rapidly changing the way Financial Services businesses communicate with clients. It is also causing consumers to re-evaluate the value of advice they receive from financial service advisers, and how financial institutions segment clients and offer relevant products and services.

On 30 April 2023, the UK adopted the new Consumer Duty obligations, and financial service providers and firms concluded their review of their existing open products. The changes that Consumer Duty brings impacts the way financial service providers interact with new and existing clients. Therefore, it is now more important than ever to ensure that you and your business are equipped with rich, actionable insights into your customers, to help you understand where to focus your Consumer Duty activities to ensure compliance.

What are the most impactful challenges currently resulting from Consumer Duty compliance?

Solidifying customer communications. You must show that the essential steps to understand customers’ needs and improve communications are being taken to remain compliant.
Identifying and supporting vulnerable customers. Vulnerability indicators change over time, therefore, without adequate customer knowledge, determining the diverse needs of your customers will be difficult.
Lack of strategy for maintaining and nurturing customer relationships over their policy, resulting from limitations of technical debt and data capabilities.
Inability to provide relevant offers or leverage existing customers to attract new customers when you do not know who your customers are.
Future proofing your business becomes compromised without the insights to initiate transformational change. Your brand will need to remain relevant for customers and adhere to their customer experience expectations.

The steps CACI takes to make a difference for your business

We support Consumer Duty compliance across several key requirements, including:

Supplying support beyond the strategy – understanding customers and improving communications.
Developing a testing process to help you understand your customers and find areas for improvement.
Accelerating Consumer Duty delivery and showing progress through an innate understanding of your customers’ diverse needs.
Providing a comprehensive view of all customer communications, assessed for suitability against Consumer Duty and amended as needed.
Scoring and evaluating your performance against key Consumer Duty metrics.
Bringing in all channels to support customers.

Our process guarantees that you will be solving Consumer Duty compliance issues as they arise to secure a successful future for your business. We break this down into four steps:

1. Audit:

We work with you to gain an understanding of your existing communications, technical capabilities and data available, for communications improvements to be made effectively.

2. Campaign strategy, testing & delivery:

We then identify initial tests to show iterative improvement and implementation of the defined methods of communication that will meet Consumer Duty standards.

3. Customer strategy:

We create robust segmentation to define where there is headroom opportunity and who your priority audiences are. We also define the customer journey to activate your segmentation and strategy accordingly.

4. Contact strategies & use cases:

Finally, we develop detailed contact strategies for the execution of your customer journey, and identify technology and data use cases that will inform your future architecture and technology roadmaps.

How CACI ensures your business meets Consumer Duty compliance: real-time example

When one business with a range of financial products that fall under Consumer Duty recognised that they did not have an established amount of internal experience, they approached CACI to ensure that Consumer Duty compliance was addressed with each of their products, tailored to the customer audiences they served.

We highlighted several opportunities that the business could leverage through our capabilities, including:

Understanding the business’ customer base and identifying headroom opportunities to drive growth.
Creating engagement strategies that would protect and support their customers throughout their relationship.
Rapidly improving insight led capability by enriching, leveraging and harnessing their potential of customer data.
Demonstrating the power that a 360° view of the business’ customers and market would have by blending their data with our own to analyse customers, identify opportunities and learn how they could serve customers more compliantly and effectively.

Why you can count on us to support your Consumer Duty compliance initiatives

Our extensive experience with Consumer Duty paired with our unique data capabilities allows us to define market opportunities and key audiences that will deliver immediate growth and engage audiences of the future. We translate rich, quantified insights into actionable strategies to deliver targeted, personalised and omnichannel programmes that will guarantee success.

Contact us today to find out how we can support you and your business ahead of the upcoming Consumer Duty deadline.