Neighbourhood cost of living insight from Paycheck and Household Acorn data

Highlights

• Current data that shows year on year change
• Granular, household information
• Enables benchmarking and ranking
• Trusted evidence for funding bids and investment
• Accessible, visual information for a wide audience

About Dumfries and Galloway Council

Dumfries and Galloway Council is responsible for the delivery of all local authority services to nearly 149,000 people living in both urban and rural areas in the southwest of Scotland.

The challenge: Understanding the needs of different neighbourhoods

Gregor Docherty is Dumfries and Galloway Council’s Economic Development Officer. He explains: “Although we have some data of our own, we don’t have the range and breadth of it to provide the information the council needs today. I was given the challenge of improving our data insight, to give us a clearer view of the areas the Council looks after and the needs of the people who live there.

The solution: CACI’s data provide valuable insights

Dumfries and Galloway Council has access to Paycheck income data for two years. Recently, Gregor decided to add the Household and Wellbeing Acorn datasets to the subscription.

The addition of Household and Wellbeing insight provides a granular picture of lifestyle, income and risk factors at a local level, so we can really examine areas of need and deliver value and impact from the council’s services and programmes.

The benefits: Clear, trusted and detailed insight into household income change

Dumfries and Galloway Council successfully applied for Borderland Inclusive Growth Deal funding, using information modelled from CACI’s data. Gregor created a Dumfries and Galloway datazone profile, bringing together all the available information to rank the towns in the Council’s area for funding priority. The analysis revealed the four priority towns for funding, which was approved.

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