Supporting your Grocery Retail Strategies with Data Driven Intelligence

As with every industry Grocery Retail has had to adapt to a seismic shift in consumer attitudes and behaviour.

And those attitudes and behaviours continue to shift in response to local, national and even global events. The consumer has weathered the pandemic but is now staring down the challenges borne out of a cost of living crisis.

So, you need to make important decisions, and quickly. Flexibility is key. Having the data and tools at your disposal to make anything from adjustments that impact fine margins, right up to transformational change, is essential.

An innate understanding of your customer – their attitudes and behaviour – gives you the insight you need to attract new customers and retain existing ones. It’s also the foundation to building strong brand loyalty, even in challenging times.

CACI know more about your customers than anyone else. We combine a market leading demographic classification system with highly detailed footfall and spend data to provide you with everything you need to know about the way customers interact with your brand, your locations, and your competition.

For confident decision making, for greater market share, for sustainable and accelerated business growth – make your strategic location intelligence partner CACI

Strategic decisions need strategic insight

CACI offer unrivalled insight into the fundamental relationship between people and place. Understanding this relationship speeds up decision-making and minimises risk from Cap Ex investment.

We are supporting grocery retailers with insight on:

• How customers engage with your brand in a physical and digital environment
• The demographic profile of the catchment of each of your stores
• The spend potential of the catchment in any location
• The shifts in footfall and spend across times of day
• The profiles of customers engaging with your competitors
• Other locations similar to your best performing sites
• Data driven network expansion driving the most ROI
• Creating the right formats for the right locations to serve the local communities

At the end of this work, we had a growth plan to refer to, which meant we could prioritise and focus incoming opportunities. With tangible, data-led evidence and a well-defined process and criteria, we could make decisions more quickly

MidCounties Co-operative

Unprecedented insight into the grocery retail market

Understanding the way customers interact with your brand, and how potential customers engage with your competition, is the first step to increasing your market share.

And with a complete view of the competitive landscape both nationally and locally, you will have the tools you need to develop strategies for success.

At a customer level you can:

• Discover the demographics that are drawn to your brand
• Discover those that aren’t and why
• Find out when they spend, how much they spend and what they spend their money on
• Drive customer loyalty and win larger share of wallet
• Identify highest spending customer groups and locate more of them

At a location level you can:

• Find out where your current and potential locations rank in terms of spend
• Benchmark locations against a national average across a range of criteria
• Model catchment areas and market share catchments
• Forecast how a particular location will change over time factoring demographic shift
• Understand your local market share and competitor spend
• Identify key growth opportunities in your store estate
• Inform partnership strategy to generate greater footfall
• Measure impact of your and competitor activity, e.g. marketing, store refurbs, etc

The CACI Consumer Spend Data has been instrumental in Sainsbury’s breaking new ground in our understanding of the evolution of multi-channel grocery. With it we can now observe changes in consumer spending and preference across channels at both national and local level and can see market dynamics play out in near real-time

Sainsbury’s

The analysis to understand the digital / physical dynamic

The relationship between physical and digital has evolved, and demographics more inclined to visit a store are now comfortable online.

How has this affected your store network?

And how does online halo impact your performance across your physical store network?

Different demographics behave differently and will even favour different brands for different channels.

CACI can make sense of this and measure the success of each of your locations well beyond just what goes through the tills. Your best performing site might not be so obvious!

Optimising your store network with this analysis in your hands allows you to make the right decisions without negatively impacting on your multi-channel revenue lines. Future proof the business by effectively forecasting online as well as in store grocery demand.

Get in touch with us to show you how we do amazing things with data.

Click here to view our recent Guide.