Geocoded points of interest (POIs) and business location datasets can be mapped to identify B2B prospects, competitors or business generators. For example, cinemas are customers for ice-cream companies, competitors to bowling alleys and business generators for fast food restaurants. Many of the POIs include important attribute information that can help you to understand the market more clearly, providing insight into the numbers of students at universities, retail floor-space or footfall in rail stations. Choose from comprehensive business universe data sets or specialist subsets based on area or business classification code.