The future of betting and gaming

As online betting and gaming grows in popularity, so does the exposure.

Exposure from customer safety (or exploitation), exposure from regulators and exposure from competition. Which leads to the fundamental question

How can operators continue to grow player value whilst navigating the consistent challenges around safer gambling, fierce market competition and regulatory compliance?

We have taken on these factors and explored the challenges (both existing and future) and opportunities they present, along with providing suggestions on how they can be most effectively anticipated and managed.

To address these challenges requires a combined approach based on strategy, data and technology – incorporating cutting edge technologies including central decisioning engines, marketing attribution models, data modelling, machine learning and AI-driven recommendations.

Within our whitepaper, CACI make 4 key predictions that will have big impacts on the future of betting and gaming, and how operators can ensure they anticipate the changes to turn these into big opportunities.

Find out how Covid-19 could change the marketing landscape, what extra factors to consider in the future of responsible gambling and how central decisioning might be the answer to a progressively more complex environment.

Download ‘The Future of Betting and Gaming’ CACI whitepaper today