Solutions
Footfall data
Real insight on the movement of people
Get a better understanding of a location, by knowing who is there and why by time of day, day of week and seasonally. Acorn coded data derived from mobile phones allows you to understand how locations tick. This insight allows you to ensure you offer the right range, format and services for that location and can find the locations that are the best fit for what you offer. Available as off-the-shelf data for the most commonly used locations or bespoke for the specific locations you are interested in, there is a wealth of insight to be found to answer your questions.
Need to assess a location?
Quantify the opportunity a location offers accurately.
Need to find places to target?
Discover locations that fit your products and services.
Want to drive more from your existing locations?
Tailor your offer to fit the missions and consumers happening in that location.
Where problems are solved
Footfall data solutions that lead to better outcomes
Discover your options
Study potential sites for your stores and activities. Make accurate data-led comparisons between locations to see which will be profitable.
The right place, the right time
Understand when a location is busy and why people are there. Ensure you are set up to deliver exactly what people want at any point in time.
Predict opportunities
Forecast the levels of opportunity at different locations. Use this data to feed into your sales forecasting algorithms.
Perfect your marketing
Get your marketing messages on point every time. Tailor messages to fit the location, consumer, time of day and day of the week.
Outflank competitors
Understand your competitors’ activities and strategies. Get reliable knowledge about their catchments and customers.
Stay compliant
Be assured the capture of mobile app users’ longitude and latitude data using location-based services is fully compliant with GDPR legislation.
We bring our expertise to you
Why leading organisations use our footfall data solutions
Objectivity
Acorn coding enables the removal of bias. You can also bridge across to spend data and market research data.
Convenience
The data is available off-the-shelf for different locations. Or it can be processed to cover a range of locations.
Scalability
Data is available for major markets across the world. You can scale and apply the data insights you acquire anywhere.
Awards & accreditations
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FAQs
Answers to common questions about footfall data.
Using footfall data offers businesses several benefits, including accurate location assessment by analysing consumer movement patterns, targeted marketing by tailoring messages to fit specific times and locations, and gaining insights into competitors’ activities. It also aids in sales forecasting by predicting opportunities at different locations, optimises store performance by understanding consumer needs, and ensures compliance with GDPR and CCPA regulations.
Footfall data provides valuable insights into competitor activities by analysing their locations, catchments, and customer behaviours. This data helps businesses understand where competitors are drawing their customers from and how they are performing in different areas. By gaining this knowledge, businesses can develop strategies to outflank competitors, target underserved areas, and improve their own market positioning.
Footfall data is fully compliant with GDPR and CCPA regulations. The data is collected using location-based services that capture mobile app users’ longitude and latitude data in a manner that adheres to strict privacy standards. This ensures that businesses can use footfall data to gain insights into consumer movements and behaviours without compromising user privacy. Compliance with these regulations not only protects consumer data but also builds trust with customers, ensuring that businesses can leverage footfall data responsibly and ethically.