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Consumer spend data
Vital insight into your markets
Use data-led insights from real spend data to better understand your markets. Assess market share and spending patterns within the local catchment area of your brands and named competitors. Study trends by demographics and channel. Assess the impact of change, monitor market changes and spot where new opportunities lie. Make smarter decisions by having all the information needed to create successful strategies. As it is coded with Acorn, we can adjust for bias in the data, ensuring it provides a true reflection of the market.
Want to understand how you are really performing?
Get a true picture of market share and how your performance compares to others. Quantify market sizes and demand. Spot the opportunities.
Understand customers?
Identify opportunity groups by understanding overall spend with different operators, transaction value and frequency by demographics and within local geographies.
Need to measure the impact of change or channel interactions?
Study the impact of retail activities and new site openings. Identify the best groups and retailers to target.
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Where problems are solved
Consumer spend data solutions that lead to better outcomes
Understand your performance
Understand exactly what is happening in your markets. See how your performance benchmarks against your competitors.
Focus on the consumer
Build profiles of your customers and those of key competitors. Get a clear picture of consumer behaviour using our customer level data.
Find headroom
Size markets and see where you can grow your share. Identify areas and consumer groups to target where your competitors perform well
Stay current
Have the latest information at your fingertips. Get regular updates on market changes in a customised feed.
Think locally
Define and understand specific catchment areas around your stores. Use the data for marketing, and decisions around store activities and openings.
Measure impacts
Whether that is your online halo or the effect of competitors openings or in-store changes, measure effects on share, spend, ATV and demographic profiles.
We bring our expertise to you
Why leading organisations use our consumer spend data solutions
Track competitors
You can choose which competitors you want to track and get all the data you need on them.
Combine insights
You can combine with other sources of insight, such as mobility data and surveys that are also coded with Acorn.
Geographical granularity
You can get a comprehensive view of spend and market trends down to a local level.
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FAQs
Answers to common questions about consumer spend data.
Yes, we do. The data is reweighted regionally by Acorn type to reduce bias and ensure that it reflects the population of Great Britain.
The data can be provided at either post sector or LSOA level to provide local level insights.
Consumer spend data is invaluable for identifying target areas for growth. By analysing spending patterns and market trends, businesses can pinpoint regions with high potential for expansion. This data helps quantify market sizes and demand, allowing businesses to focus their efforts on areas where they can maximise their market share.