Solutions
Route to market strategy
Set up your field teams for future success
In field sales and merchandising, you need to balance opportunities with limited resources. The key to this is your route to market strategy, so you can set your field teams up for success.
Need to prioritise locations?
We help you identify and understand opportunities for maximum location impact.
Need to make efficiencies?
Get the size of your field teams right and cover all your territories effectively.
Need to improve routing?
Create efficient visit schedules, maximising visits while minimising driving.
Did you know?
70%
Route to market strategy can reduce planning time by up to 70% and driving time by up to 18%.
Where problems are solved
Route to market strategy solutions that lead to better outcomes
Visit the right locations
Find out which locations are worth visiting – globally if needed – and prioritise them. Adjust how often you need to visit to meet your targets.
Save people’s time
Reduce time spent manually on planning routes. Free reps to focus on their primary purpose: making sales.
Reduce staff costs
Get more value from your field teams by deploying more effectively. Cover larger territories with smaller, leaner, more productive teams.
Cut fuel costs
Significantly reduce the cost of travel, associated mileage and CO2 emissions. Create schedules that minimise route distances while maximising visits.
Cultivate contacts
Develop an effective contact strategy around the people you visit. Develop a schedule of regular contacts to grow relationships and engage with visual data.
Develop potential
Get a clear picture of where in your sales universe the most potential lies. See which locations offer profitable opportunities.
We bring our expertise to you
Why leading organisations use our route to market strategy solutions
Be more efficient
Design more profitable sales territories and more economical routes.
Spot potential
See which territories and locations offer growth and opportunity.
Cut costs and CO2 emissions
Get more value from your field teams and reduce unnecessary expenses.
See us in action
Optimising Perfetti Van Melle (PVM)’s routes, workloads & store strategies with CACI’s resource planning and territory optimisation tools
Learn how PVM leveraged InSite FieldForce, CACI’s resource planning and territory optimisation tool and CallSmart, CACI’s route optimisation software, to optimise their field sales team’s routes, balance workloads and drive times and visit more stores based on business strategy.
Awards & accreditations
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Related services
Sales territory planning
InSite FieldForce software helps you make data-driven decisions so you can optimise headcount and territories.
Sales route planning software
CallSmart Web streamlines the route planning process by using advanced algorithms to create efficient daily, weekly or quarterly schedules.
FAQs
Answers to common questions about route to market strategy.
Implementing a route to market strategy can significantly benefit your business by reducing planning time by up to 70% and driving time by up to 18%. It helps ensure that your field teams are utilised efficiently, covering all territories effectively and focusing on high-priority locations. This leads to increased sales, reduced costs, and improved overall performance.
Route to Market (RTM) focuses on delivering products to customers efficiently and cost-effectively, optimising field team deployment and scheduling. Go to Market (GTM) focuses on driving revenue through customer acquisition and product promotion, defining what, to whom, and how products are offered. RTM is about logistics, while GTM is about marketing and sales strategy.
A route to market strategy supports efficient resource allocation by ensuring that field teams are the right size and deployed in the most effective way. This helps cover all territories adequately, focusing resources on high-priority locations and complex cases, leading to better overall performance and higher ROI.