Dataset
Location Dynamics
A comprehensive location intelligence suite providing insights into the relationships between places and people
Location Dynamics is a suite of location intelligence data products providing an overview of over 38,000 destinations, from large shopping centres to local high streets.
It categorises and scores destinations according to presence, using movement and transaction data to simulate peoples’ movements to understand where they come from to visit and spend at locations. The resulting catchment datasets (“Footprints”) deliver groundbreaking insights into how people interact with places.
Need a better understanding of customer spending behaviours?
Better understand the relationship between people and places, including how much your customers spend and what they spend it on while visiting your location.
Unaware of what makes a location a destination in customers’ eyes?
Find out whether your customers consider your location a destination by defining and ranking locations against a range of criteria.
Dynamic perspective into retail destinations
Location Dynamics is a suite of location intelligence data products. It is an overview of over 38,000 destinations, from large shopping centres through to local high streets, that categorises and scores them according to retail, food & beverage, leisure, grocery, local convenience and financial service presence. The insights can be presented in the way that best suits your organisation’s needs.
Other additional datasets can be supplemented for a deeper understanding of the destinations themselves, how consumers behave when visiting those centres and future changes to anticipate.
Insights that transform your location into a destination
This data not only enables an understanding of your presence in a location and those that you are competing with. With metrics spanning the multiple regions, brands and property landlords alike can compare performance using nationwide benchmarks against own target placements, review statistics of your current stores or locations and compare current and potential locations.
Creating locations underpinned by the relationship between people and places
Robust location rankings
Determine where your current and potential locations rank against the rest of the UK and against spend estimates, including residential, tourist and worker spend.
Benchmark locations
Compare and benchmark locations across a range of criteria and against a national average, including demographic profile, market position, retail mix and spend, while supporting site feasibility assessments.
Centre catchment understanding
Visualise centre catchments and describe shoppers to tailor marketing activity to make an impact.
Assessment catchment modelling
Find centres that match your chosen customer type based on demographic and engagement across times and days of the week and leverage catchment modelling to understand what brings visitors to a particular location.
Future forecasting
Discover the impact that changes, offers, catchments and anticipated spending will have on a location’s performance.
Supporting location planning strategies across multiple industries and sectors
Retail
Catchments for thousands of retail destinations to enhance opportunity sizing and develop and validate estate strategies, customer flow and expenditure for brand alignment.
Leisure
Catchments for leisure offerings for thousands of destinations to assist in location planning, assess market share and understand demographics, outlet performance and outlet overlap.
Grocery
Catchments and resulting estimated market share for all supermarkets to understand store attractiveness, available residential expenditure, population and demographics of each area.
Financial
A robust and consistent framework for assessing performance across clusters of financial branches to understand market share, branch network strategies and catchment overlaps of each centre.
Property
Know your catchments and align to your shoppers to grow a profitable relationship with them and develop effective marketing and leasing strategies.
Related Datasets
Retail Footprint
Defining and ranking the opportunity for thousands of UK & European shopping destinations
Leisure Footprint
Defining and ranking the opportunity for thousands of leisure locations across the UK
Grocery Footprint
Assessing catchments and spend potential for grocery stores
Local Footprint
Insights for 38,000+ UK centres offering retail, leisure, convenience shopping and local services
Financial Footprint
Defining and ranking the opportunity for thousands of financial centres