Dataset
Leisure Footprint
Defining and ranking the opportunity for thousands of leisure locations across the UK
Leisure Footprint uniquely defines the available leisure spend and opportunities within thousands of leisure locations across the UK, equipping users with transformative insights into how people interact with leisure destinations nationally.
Struggling to define & report on leisure locations?
Understand the available leisure spend for major city centres, leisure parks, shopping centres, small rural towns and more.
Lacking insight into the sales opportunities within leisure destinations?
Understand sales opportunities and gain unparalleled insight into the dynamics of each centre based on the spending power of those who live in the catchment.
Assessing leisure locations through a robust defining & ranking process
Leisure Footprint is a leisure-specific spatial interaction model that reports on and ranks over 6,000 destinations across the UK that offer leisure activities, including food and drinks.
Built using sophisticated AI and machine-learning techniques and calibrated using a combination of real transactional spend data, location data and extensive face-to-face research, Leisure Footprint offers a unique perspective into available leisure spend for various locations.
It is capable of uniquely assessing each centre by combining all factors that affect performance, including the quality and quantity of leisure provision, consumer demographics and competition.
Helping leisure locations reconnect with consumers
Brands and places must rethink how they connect to their customers, from acquisition, through to marketing, engagement, delivery and location.
Leisure Footprint offers detailed centre catchments which highlight the overall market potential for five key categories (restaurants, cafes, takeaways, bars, pubs & clubs, and leisure venues), split by residential, worker and tourist spend. These are then classed into premium, mass and value, allowing centres to be scored relative to one another.
Leisure Footprint summarises the above, along with the potential expenditure for each centre, helping users to uniquely assess how consumers engage with leisure destinations nationally.
Analyse the impact that consumer spending has on the leisure sector
Size
Through Leisure Footprint, the size and extent of leisure catchments can be visualised to bolster an understanding of catchment sizes and the amount of spend flowing through a centre.
Expenditure
Leisure Footprint enhances location planning decisions and enables the effective assessment of available expenditure in each centre. It is calibrated against real-life credit and debit card data to represent customer spending.
Demographic decision-making
Understand the demographics of each centre’s catchment and estimate how changing a location’s leisure offering will affect customer draw. This will help establish the projected impact of resident, worker and tourist spend on leisure.
Market share & performance
Assess market share, outlet performance and overlaps between outlet and centre catchments through Leisure Footprint. Its data-led, impartial evidence supports leisure strategies and instils validation and confidence in business decisions.
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