Datasets
Fresco
The UK’s leading consumer finance classification, data profiling & marketing segmentation
Fresco is a powerful financial services segmentation tool that divides the UK population into segments based on individuals’ financial behaviours.
The resulting insights can revolutionise the ways in which marketing strategies and efforts unfold from your organisation, from communications and propositions to product development and branch network strategies.
Now with Fresco Live: Real-time insight, real-world impact
Fresco Live is the new add-on that brings the Fresco segmentation to life like never before. Built in partnership with Verve, it transforms static segmentation into dynamic, interactive personas, enabling brands to act faster and with greater precision.
By using Verve’s award-winning Intelligent Simulations, Fresco Live transforms the 12 Fresco segments into living, interactive personas you can query, test, and learn from, as if your customers were in the room.
Through using AI we have turned Fresco from a static segmentation into an always-on decision tool, helping users to embed customer voices directly into their strategy, proposition, and journey design. Through the underlying LLM your teams can move faster, make decisions with more confidence, and stay closer to customers at scale, every day, across the business
Whether you’re planning acquisition campaigns, refining propositions, or optimising channel strategies, Fresco Live empowers you to embed customer voices directly into decision-making. It’s segmentation with empathy, narrative and emotional insight, all in real time.
Struggling to target the right customers?
Fresco uses high-quality research data and classifies individuals, not just households. Fresco Live adds intelligent personas and simulations to help you understand customers on a deeper, more human level.
Unaware of your customers’ preferences?
Fresco can be accessed easily by decision makers across the business in real-time to support decision-making and enhance user experiences. Fresco Live enables dynamic enrichment of personas with cultural updates and conversational insights.
Unparalleled financial segmentation of the UK population
Fresco is a powerful financial services segmentation tool built by combining IPSOS Financial Research Survey data with CACI’s own wealth of data on the UK population. It divides the UK population into 12 segments, 52 sub-segments and 130 micro-segments based on individuals’ financial behaviour, particularly their life stage, affluence, financial product purchases and holdings, channel preferences and attitudes.
Fresco Live builds on this foundation, transforming segmentation into an always-on decision tool via the Verve Vero platform. It includes:
- Fresco Personas – empathetic, narrative-driven profiles
- Verve Enrichment – regular cultural updates to keep personas fresh
- Fresco Oracle – a conversational interface that summarises insights across the dataset
- Segment Experts – qual-quant research capabilities for deeper understanding
Simplifying customer segmentation and insight application
Fresco simplifies the creation of customer segments. The resulting insights can then be applied to enhance the level of detail in your customer database, enabling the creation of more relevant and engaging marketing communications, propositions, product development and branch network strategies.
With Fresco Live’s AI, these segments become interactive and emotionally resonant, helping teams make sharper, faster decisions across every customer touchpoint.
Enhanced customer understanding through profiling key segments
Granular & easily decipherable insights
By dividing UK consumers into discrete and clearly defined groups, Fresco provides granular insights that are easy to understand. Fresco Live adds emotional and behavioural depth to these segments, making them even more actionable.
Real-time, personalised customer coding & engagement
With CACI’s Demographic Data API, customers can be immediately asssigned to a customer journey based on their Fresco segment. The API allows for real-time coding of customers and prospects, ensuring customers recieve personalised content from their first point of content with you.
Understand market potential
Fresco data can be aggregated to understand the market potential of products. Fresco Live enables deeper exploration of segment dynamics, helping you benchmark and select the most appropriate segments for cross-sell and acquisition campaigns.
Develop bespoke customer segmentations
Fresco microsegments can be re-aggregated and combined with transactional data to develop bespoke customer segmentations. Fresco Live adds qualitative depth and simulation capabilities to support more targeted marketing efforts.
Optimise branch networks
Fresco’s insights can be leveraged to optimise your branches according to the specific needs of customers in each location. Fresco Live helps you understand these needs with greater empathy and clarity.
Versatile solution for multiple workstreams
With its ability to bolster various workstreams, Fresco is an ideal financial segmentation solution. Fresco Live enhances this versatility by embedding customer voices directly into strategy, proposition and journey design.
See Fresco in action
How Principality Building Society launched a new proposition to a new customer segment with Fresco
Learn how Principality Building Society developed a new proposition through CACI’s Fresco insights on consumers within the ‘Rising Metropolitan’ segment, understanding their needs in context of how they live, work and challenges they face in saving and planning to buy their first property and understand how to reach the people in geographic areas with a high proportion of ‘Rising Metropolitan’ consumer households.
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