Dataset
Financial Footprint
Defining and ranking the opportunity for thousands of financial centres
Financial Footprint defines and assesses the branch network performance of thousands of financial centres across the UK, enabling users to revitalise their network strategies and confidently invest in locations.
Struggling to optimise your branch network?
Describe who, what, where, when and why people interact with financial centres by understanding how your catchment interacts with that of a competitor.
Unable to gauge investment potential of UK finance centres?
This bespoke, fit-for-purpose and finance-specific model enables the review and assessment of investment potential of branch networks that exceeds the possibilities of a retail model.
Curating network strategies through refined branch performance assessment
Financial Footprint is a financial catchment model that defines approximately 2,000 UK-wide centres. It delivers a robust, consistent framework for assessing branch network performance by allocating individuals and financial products to each centre to inform branch network strategies.
With more pressure than ever before to optimise branch performance, Financial Footprint is the most extensive financial centre catchment model available, built from clusters of branches that generate catchments using sophisticated AI and machine-learning techniques.
The model is innately granular, covering thousands of destinations. Any location with a single bank, building society or agent is included within.
Gauging investment potential by reviewing branch networks
Traditional retail-based models can be insufficient in the financial services sector due to the uniformity of branch distribution compared to retail supply. This insufficiency is what prompted the creation of Financial Footprint.
Developed from the requirement to review branch networks and understand investment potential, Financial Footprint is updated annually using the latest view of the banking sector across the UK, including an up-to-date snapshot of brands and branches, producing a solid framework for assessing branch networks.
Make confident finance sector network strategy decisions using a data-driven approach
Broader market comprehension
Financial Footprint offers a comprehensive understanding of the market, including digital channels when used in conjunction with Fresco. It also enables the assessment of the relative “banking population” available to each centre.
Robust framework for analysis
Through Financial Footprint, you’ll gain a robust and consistent framework for assessing branch performance across the UK.
Robust framework for analysis
Derive market share (or “customer penetration”) for each Financial Footprint centre through the model and inform branch network strategies by utilising market share information including the catchment overlap of each centre.
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