Dataset
Brand Dimensions
Understanding & tracking brand performance through online & offline consumer spend data
Is your brand struggling to understand customers, competitors or market share?
Consumer brands can understand market share at a regional level across both online and offline channels, gain unparalleled insight into customers and benchmark your brand’s performance against competitors.
Are you a landlord requiring insight into market opportunities or occupier performance?
Through Brand Dimensions, landlords can benchmark occupier performance, support leasing strategies and assess opportunities in the market.
Track & assess brand performance
Brand Dimensions tracks 300 of the UK’s most popular and emerging brands, revealing up-to-date total spend, sales and average transaction value across brands. It is built using transactional spend data and split by industry, demographic and location to illustrate game-changing insights that span nearly £4 billion in monthly transactional consumer spend.
Brand Dimensions reveals incremental consumer spending at brand level to help businesses understand consumer behaviour and prepare for any future changes, detailing transactions mapped against CACI’s Acorn Consumer Classification.
Understand where & how customers are spending
Through Brand Dimensions, you can uncover the competitive landscape by seeing which brands are taking the largest share of customer spend. Brand Dimensions data can be used to make business critical decisions, including measuring and tracking market share, understanding competitor performance, quantifying marketing effectiveness, market sizing, assessing new consumer opportunities and prioritising locations for expansion.
The platform is updated monthly and is accessible to customers via an easy-to-use, interactive dashboard.
Keeping brands & landlords ahead of the curve of consumer behaviour changes
Demographic & regional composition
Brand Dimensions demonstrates the demographic and regional composition of various brands across the UK, outlining how they interact with distinct groups and how they change over time. Its unique ability to track brand level spending from a highly detailed geographic lens, thorough decision-making that caters to your consumers and region can take place.
Market share & performance
Brands can track market share and performance against competitors to understand performance compared to the category a business sits within through Brand Dimensions. Average transaction values over time are shown, with both online and offline shares supplied due to the dataset being broken down by channels.
Core consumer behaviours
Brand Dimensions enables brands and landlords to analyse, predict and identify several core consumer behaviour themes and upcoming trends across sectors, from spending and socialisation to subscription usage patterns. These insights are backed by both current and previous year’s data for brands and landlords to consider and strategically plan around.
Monthly sales percentage change growth
Through Brand Dimensions, you can track year-on-year percentage changes in sales growth across your brand and competition. This becomes especially valuable to understand brand health. It also aligns brands and landlords to actual growth and sales results.